Trevor East

Trevor East used to be the deputy director of Sky Sports and joined Setanta sports two years ago after working 22 years for ITV and 10 for sky sports. He is 54 years old and has a turnover of £135m with 400 members of staff working under him. He is ranked 27th in this years Media top 100 and was ranked 44th in 2006.

Job: director of sport, Setanta
Age: 56
Industry: broadcasting
Turnover: £135m
Staff: 400
2006 ranking: 44

Trevor East is the ex-Sky Sports man intent on spoiling his former employer's party.

Having masterminded the capture of one-third of Sky Sports' live Premiership games last year, the Setanta director of sport poached the rights to live FA Cup and England home internationals in a joint deal with ITV. The rights were previously owned by Sky and the BBC.

It took Setanta's spending spree on domestic football rights to more than £500m, with the ambitious Irish pay-TV group positioning itself as a cut-price rival to Sky Sports.