Goodness Gracious Me

This clip is a parody of bollywood movies. It shows the representations of asians in bollywood movies and shows how they accept the stereotypes and representations which have been given to them. This can be seen when the man and the woman are dancing at the start of the clip which is mocking the indian dance sequences.







This clip is funny as it shows a stereotype of typical asian parents, it shows how the parents' expectations are above average and that excellent grades are still not good enough as they always have something to be compared to. This shows that asian culture is very strict as parents always want the best out of their children.






The clip above is funny because the man is trying to say that the queen of england is indian which is not true. By telling his reasons, he is telling us stereotypes of an indian family, for example, children living with parents until they are married. The man is telling the audience the stereotypes of an indian family and is agreeing with them as he is using them stereotypes to prove other ethnic backgrounds to be the same as his own.

Summaries

The Colour of Money

- Industry had fallen behind in diversity

- 7.9% of the UK population is made up of people from ethnic minorities and the advertising industry is not representative of this, either in terms of employment or in targeting these communities for clients.

- 2001 census shows how ethnic minority communities have grown by 50% compared to how it was in the last census back in 1991

- White communities have dropped in numbers

- 72% of the south Asian community live in pay TV homes compared to 39% of the UK population as a whole. Also, 74% have a mobile phone compared to 69% which shows us that the minority is not deprived or weaker.

- There has also been an increase in south Asian channels – 18 channels and 6 commercial radio stations.

Home Service

- Over 70% of Asian homes (twice the average) have sky digital or cable.

- The TV diet of more than two thirds of Asian viewers is made up of Asian interest channels featuring dramas set on the sub continental and news from “back home”, and Bollywood music.

- It also found that Asian and black women are addicted to soaps. 83% of black women and 71% of Asian women watch soaps compared to 56% of white women.

- Indian called for a fairer portrayal of mixed marriages.

Subcontinental drift

- There has been a greater interest in british Asians expressing their identity from a musical perspective.

- More recently the musical Bombay Dreams has been has been a success in the West End,capitalising on British Asian talent as well as formidable experience experience of A.R Rahman and Andrew Lloyd Webber

- Overtime, increasing numbers of the music buying public have dragged the industry, kicking and screaming, to a more balanced view of the world.

- We are undergoing a cultural and artistic revolution.

- The question isn’t why is all this happening now? Instead its, why has this taken so long to happen?

How Entertainment Changed

- Multicultural entertainment is now firmly entrenched in the UK’s mainstream media due to the success of films like Bend It Like Beckham and east is east alongside TV prime time hits like the Kumars at No 42 and Babyfather.

- 78% of people think that ethnic minorities are better represented on television now compared to 10 years ago.

- 73% of black people and 67% of Asians say things have improved in terms of the representation of ethnic minorities.

- 54% of black people and 57% of asians believe it is harder for job- hunters from their community to get work in the media than it is for whites.

- As the years passed, Britain’s multicultural population began to make its presence felt in all parts of the schedule, comedy being one key area.

Ethnic minority push by BBC

- The BBC is launching a drive to improve its news coverage on ethnic minorities in an attempt to connectect with audiences that have prevously been negelected.

- Radio 5 Live is appointing a correspondent with a brief cover to cover the Afro-carriebean commmunitites in Britain,while a new digital radio network aimed at young black people is reruiting its own team of journalists.

- The BBC Asian Network which broadcasts in the midlands and north-west of England, has its own news operation, and the station is being expanded to cover the whole country on digital radio later this year.

- The Asian network has its own team of journalists

5 Adverts

In the advert above we can see how christina aguilera is typically being represented as a sex object. this is clearly shown when she takes off her clothes to spray the perfume then shows off her back to the audience. Relates to Sheibe (1979) as women are shown concerned about beauty.

This advert was aired in 1987 for Arpege perfume. This typically portrays the woman as a sex object as she is again shown naked whilst spraying the perfume, promotes a heterosexual ideology.

This advert shows the woman as a typical housewife who does the housework and cleans the clothes, advert is from the 1970s

Female is represented as a housewife preparing the food for the family and the same values of the family are being passed down to the daughter who is learning how to cook. Shows the typical housewife representation of females.

Loreal advert, close ups of the attractive ladies legs are shown and a body shot goes up her body as she advertises the product. Clearly represents her as a sex object and shows how woman are concerned of their image.

Posters

Setanta Sports

Trevor East is the director of Setanta Sports which is an international sports broadcaster, operating 12 channels in 24 countries. It was set up in 1990 by two Irish entrepreneurs Michael O'Rourke and Leonard Ryan. After spending a lot of money on rights, it now airs 46 exclusive live Premiership games a season, a number of FA cup games, and International football matches. Also, it shows exclusive live PGA golf, and live Scottish Premier League football.

Setanta - named after a mythical Celtic warrior - has come a long way since it was set up by Irish entrepreneurs Michael O'Rourke and Leonard Ryan in 1990 to beam football games to ex-pats living in London.

Backed by venture capitalist Benchmark, the live FA Cup and England games swelled Setanta's portfolio, which already includes 46 live Premiership games a season, exclusive live PGA golf (also poached from Sky) and live Scottish Premier League football.

The former deputy director of Sky Sports, East joined Setanta two years ago at a time when the group was little known outside its home market. East worked at Sky for a decade, and before that spent 22 years at ITV.

Having spent so much money on rights, Setanta now has to start seeing some returns.

It will begin showing live Premier League football matches for the first time next month, and launched a cut-price Freeview channel earlier this year for football fans who do not want to get a dish or shell out for Sky. It is targeting 1 million subscribers by the end of 2008.

Setanta - the Celtic warrior, not the sports channel - was renamed Cuchulainn after killing a vicious guard dog with his bare hands. A vicious guard dog is one thing, Sky might prove quite another.

Trevor East

Trevor East used to be the deputy director of Sky Sports and joined Setanta sports two years ago after working 22 years for ITV and 10 for sky sports. He is 54 years old and has a turnover of £135m with 400 members of staff working under him. He is ranked 27th in this years Media top 100 and was ranked 44th in 2006.

Job: director of sport, Setanta
Age: 56
Industry: broadcasting
Turnover: £135m
Staff: 400
2006 ranking: 44

Trevor East is the ex-Sky Sports man intent on spoiling his former employer's party.

Having masterminded the capture of one-third of Sky Sports' live Premiership games last year, the Setanta director of sport poached the rights to live FA Cup and England home internationals in a joint deal with ITV. The rights were previously owned by Sky and the BBC.

It took Setanta's spending spree on domestic football rights to more than £500m, with the ambitious Irish pay-TV group positioning itself as a cut-price rival to Sky Sports.

Google

•Google.

“To organize the world's information and make it universally accessible and useful.”

Google is an American public corporation which operates as a search engine and an online advertiser.

The company itself is based in Mountain View, California and has around 13,748 employees.

Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University

Google first began as a private limited company September 7th 1998

Google's initial public offering took place on August 19, 2004, raising $1.67 billion, and it is now worth around $23 billion

Key people in Google

Eric E. Schmidt, CEO/Director
Sergey Brin, Co-Founder, Technology President
Larry E. Page, Co-Founder, Products President
George Reyes, CFO

Partnerships

Google has a partnership with NASA Ames Research Center, Sun Microsystems and Time Warner's AOL.

Also, In 2006, Google and News Corp.'s Fox Interactive Media entered into a $900 million agreement to provide search and advertising on the popular social networking site, MySpace.

Images of google’s company situated in mountain view, California. It is known as the googleplex.