In the advert above we can see how christina aguilera is typically being represented as a sex object. this is clearly shown when she takes off her clothes to spray the perfume then shows off her back to the audience. Relates to Sheibe (1979) as women are shown concerned about beauty.
This advert was aired in 1987 for Arpege perfume. This typically portrays the woman as a sex object as she is again shown naked whilst spraying the perfume, promotes a heterosexual ideology.
This advert shows the woman as a typical housewife who does the housework and cleans the clothes, advert is from the 1970s
Female is represented as a housewife preparing the food for the family and the same values of the family are being passed down to the daughter who is learning how to cook. Shows the typical housewife representation of females.
Loreal advert, close ups of the attractive ladies legs are shown and a body shot goes up her body as she advertises the product. Clearly represents her as a sex object and shows how woman are concerned of their image.
